The client

A joint single page site and bespoke on location videos created at Lonely Planet along with Crocs shoe company.

The problem

Crocs wanted to push four of their models of shoes to the Lonely Planet audience. We created four bespoke videos and one "packing" video for them, showcasing a unique model of shoe in each. The videos were filmed in Savannah, Key West, Sand Diego and Nashville, respectively.

The solution

We created a single page site to house the videos and provide more information about each location. The videos have custom cue points which then reveal animated lower third ad units, showcasing the shoe in each video.

The technology

Front End React DoubleClick
Back End Webpack